This Privacy Policy explains how Ultrasoundeducation ("we", "us", or "our"), the operator of ultrasoundeducation.co.uk, collects, uses, stores, and protects personal data when you visit our website. Ultrasoundeducation.co.uk is the data controller responsible for your personal information. We are committed to handling your data transparently, lawfully, and in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By using our site, you acknowledge the practices described in this policy. This policy was last reviewed in 2026.
Information We Collect
Information You Provide
- Contact form submissions: your name and email address when you contact us directly.
- Newsletter sign-up details: email address if you opt in to receive updates from ultrasoundeducation.co.uk.
- Feedback and comments: any information you voluntarily submit via feedback forms or user comment sections.
- Age verification confirmation: confirmation that you are 18 years of age or older, as required for access to gambling-related content.
Information Collected Automatically
- IP address and approximate geographic location derived from your device when you browse ultrasoundeducation.co.uk.
- Browser type, device type, and operating system collected via standard server logs.
- Pages visited, referral URLs, and time spent on pages gathered through analytics tools.
- Cookie identifiers and session data as described in the Cookies section below.
- Clickstream data including affiliate link clicks to partner casino operators.
Cookies We Use
Ultrasoundeducation.co.uk uses cookies and similar tracking technologies to ensure the website functions correctly, to understand how visitors interact with our content, and to enable affiliate tracking for casino operator partners. You may manage cookie preferences through our consent banner or your browser settings.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Enables core site functionality, security, and session management on ultrasoundeducation.co.uk. | Session / up to 1 year |
| Analytics | Collects anonymised data on page views, traffic sources, and user behaviour via tools such as Google Analytics. | Up to 26 months |
| Affiliate / Marketing | Tracks clicks on links to casino partners (including Victoria Casino) for commission attribution purposes. | Up to 30 days |
| Preferences | Remembers user settings such as cookie consent choices and display preferences on our site. | Up to 12 months |
| Third-Party Advertising | Used by advertising partners to serve relevant content; ultrasoundeducation.co.uk does not control these cookies directly. | Varies by provider |
How We Use Your Data
- To deliver and maintain the content and review services available on ultrasoundeducation.co.uk.
- To respond to enquiries and communications submitted through our contact channels.
- To send newsletters or updates where you have provided explicit consent.
- To analyse site traffic and user behaviour in order to improve the quality of our casino reviews and editorial content.
- To manage and track affiliate relationships with casino operators reviewed on our platform.
- To comply with applicable legal obligations, including responsible gambling regulations relevant to the GB market.
- To detect, prevent, and address fraud, abuse, or technical issues on our website.
Legal Bases for Processing
Ultrasoundeducation.co.uk processes personal data under the following legal bases as defined by the UK GDPR: Consent — where you have actively opted in, such as subscribing to our newsletter or accepting non-essential cookies; Legitimate Interests — where processing is necessary for the operation of our review platform, improvement of services, and affiliate marketing activities, provided those interests are not overridden by your rights; and Legal Obligation — where we are required to process data to comply with applicable law. You may withdraw consent at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Ultrasoundeducation.co.uk publishes reviews of casino operators, including Victoria Casino, and contains affiliate links to those operators. When you click an affiliate link, you will be directed to a third-party website governed by its own privacy policy. We are not responsible for the data practices of any third-party operator. We also use third-party analytics providers (such as Google Analytics) and may share anonymised, aggregated data with those providers. We do not sell your personal data to any third party.
Your Privacy Rights
- Right of Access: request a copy of the personal data ultrasoundeducation.co.uk holds about you.
- Right to Rectification: ask us to correct inaccurate or incomplete personal data.
- Right to Erasure: request deletion of your personal data where there is no compelling reason for continued processing.
- Right to Data Portability: receive your data in a structured, commonly used, machine-readable format.
- Right to Object: object to processing based on legitimate interests or for direct marketing purposes.
- Right to Restrict Processing: request that we limit how we use your data in certain circumstances.
- Right to Withdraw Consent: withdraw any consent previously given to ultrasoundeducation.co.uk at any time.
- Right to Lodge a Complaint: you have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
Data Security & Retention
Ultrasoundeducation.co.uk implements appropriate technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, or destruction. We retain personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Contact form and email enquiry data is typically retained for no longer than 24 months. Anonymised analytics data may be retained for longer periods for statistical purposes. When data is no longer required, it is securely deleted or anonymised.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way ultrasoundeducation.co.uk handles your personal data, please contact our team by email at [email protected]. We aim to respond to all privacy-related requests within 30 days in accordance with our obligations under the UK GDPR. For complaints that remain unresolved, you may escalate your concern to the Information Commissioner's Office (ICO) via ico.org.uk.